Last Updated on April 17, 2025 by admin
On TikTok, anyone can go viral. You don’t need to be a videographer or social media expert to get traffic to your videos.On TikTok, anyone can go viral. You don’t need to be a videographer or social media expert to get traffic to your videos. In fact, the most popular videos I’ve seen on my For You Page aren’t overly produced or too serious. The videos that get me to stop scrolling are the ones that are short and silly and let me know exactly what I’m about to watch. To increase your chances of being seen, there are a few tips and tricks that top marketers and content creators swear by. From leveraging trending audio to green screen effects, read on to discover the 13 best TikTok tricks, according to HubSpot’s Social Team and TikTok marketers. Table of Contents 13 Best TikTok Tips and Tricks Tips for Making Great TikTok Videos Tips for Making Great TikTok Videos To find out what type of organic content works well on the platform, I asked some marketers for their best tips for making great TikTok videos. Focus on the hook. If there’s one thing marketers can agree on, it’s that your TikTok video needs a hook. Every marketer I spoke to suggests that capturing your viewers’ attention within the first few seconds is essential for engagement. As a TikTok user myself, I couldn’t agree more. If I can’t immediately tell what the video is about, I keep scrolling. “Viewers want to know what they’re getting from a video before they watch it,” says Petra Khan, associate director of strategy at ICUC.Social. “Grab their attention right away with eye-catching visuals. For example, a close-up shot or a colorful visual, such as a splash of bright color or an enticing shot of a finished recipe.” If you’re just getting started on TikTok and not getting many views yet, your hook can be what takes you to the next level. “If your videos aren’t getting off the ground (i.e., getting less than 500 views), just focus on nailing the first three seconds,” suggests Xavier English, co-founder at Supermix. He recommends “taking inspiration from what hooks are working for other creators in your niche and then getting very experimental with the different ways you can introduce or frame the same content.” Meg O’Neill, a marketing expert and Instagram coach, recommends that if you’re using the storytelling format, jump right in to hook viewers immediately. “Get right to the point!” she says. “As soon as your finger hits record, start telling your story from the middle.” Use TikTok Studio. If you’ve been on TikTok for the last couple of years or so, you’re probably familiar with Creator tools, the suite of features that enable creators to see their analytics and stay on top of trends. In May 2024, TikTok replaced its “Creator tools” with TikTok Studio. The new tool allows creators to create, edit, upload, manage, and analyze their TikTok account and content performance. You can access it within the platform or as a separate app. Monitoring your engagement, checking on top-performing videos, and analyzing follower behavior is essential if you want to make good TikTok videos. You have to see what’s working and what needs adjustments if you want to stand out and reach your audience. This is also true if you plan on running ads on TikTok — you should always monitor video ad performance to make sure you’re reaching the right people and meeting your goals. Go into content creation with fresh eyes. As marketers, it’s our job to be data-driven, tell our brand story, and promote the company. However, this knowledge can also get in our way. When it comes to creating videos on TikTok, we sometimes have *too much* context to be a good judge of your own content, suggests English. “We’ve seen a lot of videos fail because the moment we actually put them in front of fresh viewers, we realized something really basic was missing,” English says. “For example, the start didn‘t make any sense to someone who didn’t have all the context we had about the topic, or the way they interpreted a certain visual was confusing, even though no one on our team interpreted it that way because we already knew the message we were trying to convey.” Pro tip: So, how do you overcome this challenge? English’s suggestion is to “take off your context goggles,” especially during the scripting and editing processes. 13 Best TikTok Tips and Tricks 1. Find the right niche “The algorithm favors niches. If you get traffic based on a particular style or type of content, videos outside of that won’t perform as well,” Nicole Phillip, social media lead at the Hustle, told me. Of course, finding the right niche isn’t so easy. You have to find the sweet spot between the content that works for your brand and the content that your audience finds valuable. To strike this balance, Phillip suggests experimenting with different types of content to see what resonates — and then stick with it. Example: Mia Swinehart from Gathered Nutrition Content creator and registered dietician Mia Swinehart has built a loyal audience (500K+ strong) by sharing health-conscious, balanced, and predominantly plant-based recipes. While her audience has come to love her recipe videos, she also explores different angles within her niche — like grocery hauls and meal prep hacks — to keep her content fresh while staying true to her brand identity. 2. Don’t delete low-performing videos. You post a video thinking it will get a million likes. Instead, it disappears into the TikTok void, leaving you with nothing to show for your hard work. Your gut reaction is to delete it, but Phillips has a different take. “Don’t be discouraged by low performance, especially in the beginning. It takes a while for the algorithm to feed you to the right group of people and for you to find your footing before something takes off,” Phillips says. Phillips also points