Last Updated on May 5, 2025 by admin
Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know if a tool or strategy is worth your time. Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know if a tool or strategy is worth your time. AI and marketing are becoming like peanut butter and jelly—inseparable. According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs. Specifically, 38% say they use it in content creation. With AI becoming so entrenched in marketing, I became curious about its use in one of the most defining aspects of marketing—brand logos! After a quick Google search, I found 5 AI logo generators, and I tried them all to see which one is the best and whether I would recommend using AI logo generators at all. Keep reading to learn what I found: How I Tested AI Logo Generators Testing these generators was pretty simple. I thought up a business called Eri’s Cat Cafe because if you know me, then you know I love cats—and I would definitely be the owner of an adorable cat cafe in another universe. I then entered the name of my cafe into the generators and followed each step to create my logo. I also timed how long it took to generate the logos and took into consideration aesthetics and customization options. By the end of this blog post, you’ll know which one is my favorite and if I would recommend using an AI logo generator for your organization or business. 5 AI Logo Generators Here are the five AI logo generators I tested and my experiences with each. 1. Adobe Express Logo Maker (BETA) Price: Free, but you must sign up for Adobe Express to download the logo. Using Adobe Express Logo Maker is simple and fast. After entering my business name, industry, and slogan, I simply choose the style I want for my logo. I can choose between: Elegant Organic Bold Minimal I chose Organic for my style. From there, Adobe displays various icons I can incorporate into my logo. I could have gone with a coffee-themed icon, but it’s a cat cafe, so I chose two adorable fluffy cats. Once I chose my icon, I scrolled through various customizable sample logos before settling on one I liked. Now, it’s time to design. The icon of my choice is incorporated into my logo, and I can move it around the page as I see fit. I can also move the text and change its font and size. By clicking the color tab, I can cycle through different color palettes until I find one I like. Then, bam! I have my logo. Adobe Express’ Logo Maker is free; however, you must have an account to download your creation. Pros: Adobe Express’ Logo Maker is simple, user-friendly, and fast. I timed how long it took to design my logo, which only took 2 minutes and 10 seconds. Cons: The AI logo generator has limited customization capabilities and icons. Therefore, it‘s difficult to really tailor your creation to make it as unique as possible for your brand. You’re also only allowed to choose one industry for your logo, which can pose a problem if your organization fits into multiple industries. For example, my fake cat cafe would occupy the restaurant business, as well as pet adoption or animal rental. When creating my logo, I had to choose between an image that emphasized the cat aspect of my business or the restaurant aspect. @erikeepswriting Watch me make a logo using AI! Want to learn more? Check out blog.hubspot.com/marketing #marketing #AI #logo #adobe ♬ Feel Good – Tundra Beats 2. Designs AI Price: $49 to download the logo or $19 monthly for a Designs AI subscription. I start by entering my business name and industry into the prompts. Then, I choose a logo category that suits me. Essentially, the category determines the logo‘s primary design focus, which can be an icon, initials, or the business’s name. I love logos with unique icons, so I clicked the icon category. Then, though optional, I entered my company‘s slogan— “The purrrfect place to be.” I know, I’m so clever. Now, it’s time to figure out my logo’s style. Designs AI presents users with various sample logo designs in different styles. Users can choose up to five to give the AI an idea of what style to incorporate into a logo. After choosing a few, it‘s time to select a color. Purple is my favorite color, so let’s go with that. From there, I get to my favorite part: choosing the symbols! This part ranks Designs AI a bit higher than Adobe Express, in my opinion, because I can select multiple symbols that capture different aspects of my business. However, whichever logo I pick will only incorporate one of the five symbols. From there, I make a few more stylistic choices and in just a moment I have my logo. You can watch my progress by clicking through the photo gallery below. Pros: Generating a logo with Designs AI only took exactly 3 minutes. It took a little longer than Adobe Express because it has more icons and symbols for me to choose from and slightly more thorough customization options. I also like that it allows you to download high-quality files of your logo without subscribing, though you still have to pay a one-time fee of $49. Cons: By now, I have a good idea of the caveat behind using AI logo generators—their customization options are limiting. Thus, it’s hard to create a logo that is truly unique to your brand. And the same goes for Designs AI. 3. Wix Price: You must subscribe to Wix to download high-quality images