The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]

Last Updated on June 30, 2025 by admin

Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process.Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process. With AI handling many manual tasks, marketers need to understand AI-generated marketing content and its benefits to choose the right tools and strategies for their goals. In this blog post, I’ll dive deeper into the top AI-generated marketing content types, using data from HubSpot’s State of AI survey, which includes insights from over 1,062 U.S. marketers. I’ll also share AI-generated content examples and tips so you can see its potential in action. By leveraging these insights, you can enhance your content strategy and gain a competitive edge. Table of Contents Top Content Types for Generative AI AI-Generated Marketing Content in 2024 AI-Generated Content Marketing Pros and Cons AI-Generated Content Marketing Tips 1. Emails and Newsletters (47%) 46% of marketers regularly use AI to produce marketing content, including emails. Catching your customers’ attention through email subject lines is a challenge in itself, and it is even trickier to get them to click open. With the help of AI, marketers can improve their strategy through: Timing optimization: AI tools can suggest the best time of the day and day of the week to send a particular email based on when the recipient is most likely to engage with the email. This can improve open rates, click-through rates (CTR), and conversions. Subject line generation: AI can generate effective and catchy subject lines by analyzing past email campaigns, and the subject line’s performance. If these tools can create grabby subjects, it could increase open rates. A/B testing: AI can be used to conduct A/B testing, where two different versions of the same email are sent to a random portion of the audience, and performance is measured. Based on the results of this testing, the best-performing email variant can then be sent to the rest of the audience, to maximize desired metrics. Here’s an AI-generated email example I created using HubSpot’s AI Email Writer: 2. Social Media Posts (46% for Text-Based, 46% for Video/Audio) The most popular use for marketers leveraging AI for content is for social media posts, and with good reason. Social media marketers have to make content their audience will enjoy, and using a content assistant makes managing a social media calendar much easier. Marketers can use AI for social media posts: Content Creation: AI tools can help generate content ideas, suggest topics, and even write headlines for social media posts. In fact, 43% of surveyed marketers use AI for content creation. Check this AI-generated Facebook post: Image Source Scheduling and Posting: AI-powered social media scheduling tools can help you automatically post your content at the most effective times and even optimize your content for specific social media platforms. Audience Analytics: AI can help you better understand your audience through data analysis. This information can then be used to craft more effective and relevant social media posts. 3. Long-Form Content — Blogs, Articles, etc. (46%) 46% of marketing professionals found artificial intelligence tools helpful for writing blog posts. As a writer myself, one of the first thoughts I had when introduced to AI was how it could improve my writing process. Some of the best uses for AI writing generators in blog posts are: Efficiency: Marketers can save time and resources by automating various aspects of blog post creation, such as topic generation, research, and even drafting. In fact, 41% of survey respondents use AI to create blog post outlines. This technology can also reduce the time spent on menial tasks like formatting, proofreading, and optimizing content for A1 SEO. Personalization: AI can analyze customer behavior, preferences, and browsing history to help target blog content to specific audiences. Personalizing blog posts can make the content more relevant to the audience, potentially increasing engagement and conversion rates. For those looking to improve their blog content creation, look no further than HubSpot’s content assistant. This platform feature is a suite of free, AI-powered features that help you ideate, create, and share remarkable content—in a flash. Furthermore, to make your content creation process even better, HubSpot also has a free Blog Ideas Generator to help you generate engaging content ideas. Image Source Get started with HubSpot’s AI tools Did you know you can even build a blog post in 10 minutes or less with the help of AI? Here’s how. AI-Generated Marketing Content in 2024 In 2024, AI‘s advancements and its growing presence in marketing is shaking up the marketing industry. Yet, it’s crucial to navigate the ethical and regulatory challenges to ensure this transformation benefits everyone — businesses and consumers alike. First off, the market for AI in marketing is booming. A Precedence Research report shows that the global AI market is expected to hit $2.6 billion by 2032, with an annual growth rate of 19%​​. This surge is largely thanks to the rising use of generative AI tools, which are now key to creating personalized and scalable content. On the tech front, AI models like GPT-4 have made leaps in understanding and producing human-like text. This means businesses can now automate content creation across social media, blogs, and email marketing without losing quality. McKinsey notes that companies aren’t just cutting costs but also seeing significant revenue growth from using AI in marketing and sales​​. Recent headlines showcase AI’s practical wins in marketing. For instance, HubSpot’s 2024 State of Marketing report reveals that marketers are saving 3 hours per content piece and 2.5 hours per day overall. Moreover, Coca-Cola’s AI-generated personalized ads have notably increased reach and consumer engagement, proving the real-world benefits of AI-driven marketing. Image Source But it’s not all smooth sailing. This rapid adoption of AI brings challenges, especially around data privacy, intellectual property, and the accuracy of AI-generated content. Our survey found that while half use AI for specific tasks, 46% feel overwhelmed by integrating AI into their workflow. Six in ten AI-using marketers are

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