{"id":282,"date":"2026-04-14T08:34:28","date_gmt":"2026-04-14T08:34:28","guid":{"rendered":"https:\/\/wpfastserver.com\/index.php\/2024\/08\/12\/4-clever-olympics-marketing-campaigns-top-takeaways\/"},"modified":"2026-04-14T08:34:30","modified_gmt":"2026-04-14T08:34:30","slug":"4-clever-olympics-marketing-campaigns-top-takeaways","status":"publish","type":"post","link":"https:\/\/wpfastserver.com\/index.php\/2026\/04\/14\/4-clever-olympics-marketing-campaigns-top-takeaways\/","title":{"rendered":"4 Clever Olympics Marketing Campaigns [+Top Takeaways]"},"content":{"rendered":"

Olympic ads don\u2019t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing<\/a> creativity every two years.\u00a0Olympic ads don\u2019t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing<\/a> creativity every two years.  As the Paris Olympics come to a close, I\u2019ve collected four ads (plus three honorable mentions) that stood out from the fray in 2024. I also talked to a few marketers at HubSpot to get their perspectives on why these ads work and how you can apply the same tactics to your own marketing<\/a> campaigns. And it wouldn\u2019t be the Olympics without some GOATs, so I\u2019ve included a couple favorites from previous Games. 2024’s Olympic Marketing<\/a> Campaigns 1. LVMH: The Rooftops If you watched the fever dream that was the 2024 Opening Ceremony, you may recall the masked marauder scampering across the rooftops of Paris and bellhops dancing with oversized Louis Vuitton luggage along the banks of the Seine. The Louis Vuitton trunks appeared by way of its parent company, LVMH, sponsoring the Paris Olympics. Thankfully (or not, depending on your threshold for absurdity) Louis Vuitton took a different tone for its official Olympics ads. Completely voiceless and scored only by a crescendoing bassline, the deep shadows and rich colors evoke \u201cluxury\u201d from the first second. The camera skims over well-oiled athletes\u2019 bodies, drawing focus to form over function. Shot entirely at night, the shadows create mystery and build intrigue. Try This At Home Whether you\u2019re going for luxury or beach vibes, make a list or a mood board of everything that evokes your desired tone: colors, shapes, textures, sounds, fonts, you name it. Every single element of your ad should serve the singular purpose of eliciting your defined voice. You can also use HubSpot\u2019s advertising plan kit, which includes free planning templates and a guide. 2. Corona: For Every Golden Moment I particularly like this ad because it breaks from the self-serious tone so many other campaigns use. Kyle Denhoff, Senior Director of HubSpot Media, is also a fan, so I asked if he would break it down: Product focus. The Corona ad successfully positions the beer as the hero of the story. Through subtle yet effective visuals, the ad integrates the product into the narrative, and a group clinks beer bottles with a \u201ccheers,\u201d highlighting the product as the ad ends. Brand message: The tagline \u201cFor every golden moment\u201d cleverly aligns Corona with the prestige of Olympic gold, suggesting that its beer is the top choice for life\u2019s special moments. It\u2019s a message that encourages consumers to associate Corona with vacations, adventures, and friendships, reinforcing the idea that it\u2019s the go-to beer for memorable experiences. Cultural relevance: The ad effectively taps into the cultural significance of the Olympics. It uses seamless visual transitions to link personal golden moments with the triumphs of world-class athletes. This elevates the brand by associating it with excellence and achievement \u2014 from an event that everyone is watching. Denhoff also pointed to Corona\u2019s clear understanding of its demographic \u2014 adventurous travelers in their 20s and 30s \u2014 and noted how Corona skillfully invited potential customers to see themselves in the ad. Try This At Home Keep your product central to the ad without overwhelming your potential customers. Elevate your brand by associating it with excellence. Know your demographic. 3. Hyundai: It\u2019s OK Image Source Hyundai taps into familiar Olympic tropes like perseverance and hard work, but from a less familiar point of view. At first, it looks like an ad about Olympians practicing hundreds of hours beginning as very young children. And then a series of parents tell their respective kids, all frustrated by sports practice, that maybe it\u2019s time to take a break. \u201cLike a break break.\u201d Instead of pushing through, each of the aspiring Olympians switches sports, accompanied by the tagline, \u201cNever give up on finding what you love.\u201d Try This At Home Subvert tropes: This will require a clear narrative, so don\u2019t skimp on the storytelling. Do some good: Simone Biles\u2019 2024 Olympic comeback has once again put mental health in the spotlight. After drawing criticism from some corners of the internet in 2021, when she pulled out of the Tokyo Olympics to focus on her mental health, Biles delivered a clear message to the haters this year that she made the right call. Hyundai subtly taps into the importance of mental health without being too on the nose. 4. Parmigiano Reggiano Sponsorship This is technically a 2021 ad, but we\u2019re counting it since it went viral during the 2024 Olympic Games.           View this post on Instagram                       A post shared by Giorgina \ud83c\udf39 (@giorgiavilla23) Italian gymnast Giorgia Villa was sponsored by Parmigiano Reggiano during the Tokyo Games in 2021, where she pulled out of competition because of an injury. And even though the sponsorship reportedly ended in 2022, I like to think that the Italian team\u2019s group silver medal this year was powered by a barrel-sized wheel of piquant cheese. Olympic silver medalist and Italian gymnast Giorgia Villa is sponsored by parmesan cheese and takes many of her photos while posing with large wheels of cheese pic.twitter.com\/klx8PEuFPN\u2014 Women Posting W’s (@womenpostingws) July 31, 2024 Since medaling, ads from her 2021 sponsorship have gone viral. The photos of Villa have the sharp light and deep shadows of a Caravaggio, as she happily holds a wheel of cheese bigger than her torso. She\u2019s been quoted saying that she\u2019s loved the cheese since she was a little girl, and the smile on her face dares you to challenge that. Try This At Home Tap into your audience\u2019s cultural heritage. By paying homage to Italian Renaissance painters, these photos demonstrate a deep appreciation for Italian identity and heritage. Don\u2019t be afraid of some unusual juxtapositions if it\u2019s based on truth. Honorable Mentions: Personalities and Influencers I\u2019m creating<\/p>\n","protected":false},"excerpt":{"rendered":"

Olympic ads don\u2019t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years.\u00a0Olympic ads don\u2019t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years.  As the Paris Olympics<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_lmt_disableupdate":"","_lmt_disable":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[278],"tags":[1012,1006,1011,596,1014,1010,1005,1013,1003,1007,1009,1002,1004,1008],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-director","tag-giorgia-villa","tag-giorgina","tag-hubspot","tag-hubspot-media","tag-hyundai","tag-kyle-denhoff","tag-louis-vuitton","tag-olympics","tag-reggiano","tag-seine","tag-simone-biles","tag-the-2024-olympic-games","tag-the-tokyo-games"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t