{"id":330,"date":"2026-08-22T08:27:17","date_gmt":"2026-08-22T08:27:17","guid":{"rendered":"https:\/\/wpfastserver.com\/index.php\/2024\/08\/12\/13-best-tiktok-tips-tricks-in-2024-according-to-hubspots-social-team-marketer-data\/"},"modified":"2026-08-22T08:27:19","modified_gmt":"2026-08-22T08:27:19","slug":"13-best-tiktok-tips-tricks-in-2024-according-to-hubspots-social-team-marketer-data","status":"publish","type":"post","link":"https:\/\/wpfastserver.com\/index.php\/2026\/08\/22\/13-best-tiktok-tips-tricks-in-2024-according-to-hubspots-social-team-marketer-data\/","title":{"rendered":"13 Best TikTok Tips & Tricks in 2024, According to HubSpot\u2019s Social Team + Marketer Data"},"content":{"rendered":"

On TikTok, anyone can go viral. You don\u2019t need to be a videographer or social media expert to get traffic to your videos.On TikTok, anyone can go viral. You don\u2019t need to be a videographer or social media expert to get traffic to your videos. In fact, the most popular videos I\u2019ve seen on my For You Page aren\u2019t overly produced or too serious. The videos that get me to stop scrolling are the ones that are short and silly and let me know exactly what I\u2019m about to watch. To increase your chances of being seen, there are a few tips and tricks that top marketers and content creators swear by. From leveraging trending audio to green screen effects, read on to discover the 13 best TikTok tricks, according to HubSpot’s Social Team and TikTok marketers. Table of Contents 13 Best TikTok Tips and Tricks Tips for Making Great TikTok Videos Tips for Making Great TikTok Videos To find out what type of organic content works well on the platform, I asked some marketers for their best tips for making great TikTok videos. Focus on the hook. If there\u2019s one thing marketers can agree on, it\u2019s that your TikTok video needs a hook. Every marketer I spoke to suggests that capturing your viewers\u2019 attention within the first few seconds is essential for engagement. As a TikTok user myself, I couldn\u2019t agree more. If I can\u2019t immediately tell what the video is about, I keep scrolling. \u201cViewers want to know what they\u2019re getting from a video before they watch it,\u201d says Petra Khan, associate director of strategy at ICUC.Social. \u201cGrab their attention right away with eye-catching visuals. For example, a close-up shot or a colorful visual, such as a splash of bright color or an enticing shot of a finished recipe.\u201d If you\u2019re just getting started on TikTok and not getting many views yet, your hook can be what takes you to the next level. \u201cIf your videos aren’t getting off the ground (i.e., getting less than 500 views), just focus on nailing the first three seconds,\u201d suggests Xavier English, co-founder at Supermix. He recommends \u201ctaking inspiration from what hooks are working for other creators in your niche and then getting very experimental with the different ways you can introduce or frame the same content.\u201d Meg O’Neill, a marketing<\/a> expert and Instagram coach, recommends that if you\u2019re using the storytelling format, jump right in to hook viewers immediately. \u201cGet right to the point!\u201d she says. \u201cAs soon as your finger hits record, start telling your story from the middle.\u201d Use TikTok Studio. If you\u2019ve been on TikTok for the last couple of years or so, you\u2019re probably familiar with Creator tools, the suite of features<\/a> that enable creators to see their analytics and stay on top of trends. In May 2024, TikTok replaced its \u201cCreator tools\u201d with TikTok Studio. The new tool allows creators to create, edit, upload, manage, and analyze their TikTok account and content performance. You can access it within the platform or as a separate app. Monitoring your engagement, checking on top-performing videos, and analyzing follower behavior is essential if you want to make good TikTok videos. You have to see what\u2019s working and what needs adjustments if you want to stand out and reach your audience. This is also true if you plan on running ads on TikTok \u2014 you should always monitor video ad performance to make sure you\u2019re reaching the right people and meeting your goals. Go into content creation with fresh eyes. As marketers, it\u2019s our job to be data-driven, tell our brand story, and promote the company. However, this knowledge can also get in our way. When it comes to creating videos on TikTok, we sometimes have *too much* context to be a good judge of your own content, suggests English. \u201cWe’ve seen a lot of videos fail because the moment we actually put them in front of fresh viewers, we realized something really basic was missing,\u201d English says. \u201cFor example, the start didn\u2018t make any sense to someone who didn\u2019t have all the context we had about the topic, or the way they interpreted a certain visual was confusing, even though no one on our team interpreted it that way because we already knew the message we were trying to convey.\u201d Pro tip: So, how do you overcome this challenge? English\u2019s suggestion is to \u201ctake off your context goggles,\u201d especially during the scripting and editing processes. 13 Best TikTok Tips and Tricks 1. Find the right niche \u201cThe algorithm favors niches. If you get traffic based on a particular style or type of content, videos outside of that won\u2019t perform as well,\u201d Nicole Phillip, social media lead at the Hustle, told me. Of course, finding the right niche isn’t so easy. You have to find the sweet spot between the content that works for your brand and the content that your audience finds valuable. To strike this balance, Phillip suggests experimenting with different types of content to see what resonates \u2014 and then stick with it. Example: Mia Swinehart from Gathered Nutrition Content creator and registered dietician Mia Swinehart has built a loyal audience (500K+ strong) by sharing health-conscious, balanced, and predominantly plant-based recipes. While her audience has come to love her recipe videos, she also explores different angles within her niche \u2014 like grocery hauls and meal prep hacks \u2014 to keep her content fresh while staying true to her brand identity. 2. Don’t delete low-performing videos. You post a video thinking it will get a million likes. Instead, it disappears into the TikTok void, leaving you with nothing to show for your hard work. Your gut reaction is to delete it, but Phillips has a different take. \u201cDon\u2019t be discouraged by low performance, especially in the beginning. It takes a while for the algorithm to feed you to the right group of people and for you to find your footing before something takes off,\u201d Phillips says. Phillips also points<\/p>\n","protected":false},"excerpt":{"rendered":"

On TikTok, anyone can go viral. You don\u2019t need to be a videographer or social media expert to get traffic to your videos.On TikTok, anyone can go viral. You don\u2019t need to be a videographer or social media expert to get traffic to your videos. In fact, the most popular videos I\u2019ve seen on my<\/p>\n

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