Tag Archives: Europe

Understanding the Impact of Google Consent Mode For Your Business in 2024

In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance.In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by

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