Tag Archives: Google

Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]

Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service.Recently, I noticed that every time I Google a product or service I want to buy — let’s

Read More

How I (Easily) Make Perfect Content Calendars in Google Sheets

I‘m far from the most organized marketer you’ll ever meet — but I‘m working on it! In my quest to become a more organized person, I’ve discovered something super helpful — I can make content calendar templates in Google Sheets.I‘m far from the most organized marketer you’ll ever meet — but I‘m working on it!

Read More

“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur

This week’s Masters in Marketing is near and dear to my heart, if not my taste buds.This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized Chicagoan, it is my duty and honor to introduce you to one of the city’s most disgusting — and

Read More