Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job was
Us marketers know that marketing according to data points alone isn’t enough to get meaningful engagement—that’s the job of a buyer persona.Us marketers know that marketing according to data points alone isn’t enough to get meaningful engagement—that’s the job of a buyer persona. While demographic survey results are great, many factors of customer behavior are
When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns.When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns.
As people, we all have big goals — both personal and professional. I’ve been asked in countless interviews about my five-year plan for my career.As people, we all have big goals — both personal and professional. I’ve been asked in countless interviews about my five-year plan for my career. I’ve also had lengthy internal monologues
Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts.Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified leads who aren’t the right fit for your
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent. Webinars, video campaigns, and
One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product development
As a business, focus and alignment are everything.As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many people working on so many projects, how do you keep everyone moving in the same direction? Unlocking these
Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year.Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year.
One of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short story, is simply reading more examples. (I also recommend taking a long walk; you’d be surprised.)One of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short
