Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts.Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified leads who aren’t the right fit for your
One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product development
One of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short story, is simply reading more examples. (I also recommend taking a long walk; you’d be surprised.)One of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short
Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially if you don’t have a marketing plan, email schedule, or social media marketing plan template.Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over
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