You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter.You’re sitting around a conference room, trying to figure
As a business, focus and alignment are everything.As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many people working on so many projects, how do you keep everyone moving in the same direction? Unlocking these
We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way.We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key Outcomes:
Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts.Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified leads who aren’t the right fit for your
As people, we all have big goals — both personal and professional. I’ve been asked in countless interviews about my five-year plan for my career.As people, we all have big goals — both personal and professional. I’ve been asked in countless interviews about my five-year plan for my career. I’ve also had lengthy internal monologues
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my marketing career as a junior community marketer. I should have been
Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially if you don’t have a marketing plan, email schedule, or social media marketing plan template.Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over
One of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short story, is simply reading more examples. (I also recommend taking a long walk; you’d be surprised.)One of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short
Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more. Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more. If you’re like me, you’d do terrible things for that kind
In 2022, I did the impossible — I had an Instagram Reel go viral. So far, it’s generated over 5.5 million views, 173K shares, 99.5k likes, and 14.6 bookmarks, but the number of new followers? Minimal.In 2022, I did the impossible — I had an Instagram Reel go viral. So far, it’s generated over 5.5
