Tag Archives: executive

How to Write a Press Release

In today’s world, brands have to generate their own buzz with press releases. Consumers aren’t waiting for the daily newspaper anymore to get their news.In today’s world, brands have to generate their own buzz with press releases. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning the latest headlines

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The OGP Framework: HubSpot’s Approach to Driving Focus and Alignment

As a business, focus and alignment are everything.As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many people working on so many projects, how do you keep everyone moving in the same direction? Unlocking these

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How The Hustle Got 43,876 More Clicks

Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more. Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more. If you’re like me, you’d do terrible things for that kind

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