Category Archives: Marketing

How to Create an Email Newsletter People Actually Read

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter.You’re sitting around a conference room, trying to figure

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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing.“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in

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Looking for the Best AI Tools for Excel? Here Are My 6 Favorite Options

Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel.Today, data wrangling is an essential skill in almost every role, making Excel an essential skill.

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SWOT Analysis: How To Do One [With Template & Examples]

“Our business is absolutely flawless and we have nothing to improve upon” — said no business owner ever. Instead, we business owners often think of all the ways we could potentially grow our businesses and guard against threats.“Our business is absolutely flawless and we have nothing to improve upon” — said no business owner ever.

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Behind Viral Food Brands: Do Trends Matter in CPG Design?

Graza. Fishwife. Brightland.Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes

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How to Use Medium: What I Learned from Writing, Publishing & Promoting on the Platform

Wondering how to use Medium and how to make money on Medium? You’ve landed at the right place.Wondering how to use Medium and how to make money on Medium? You’ve landed at the right place. I started writing on Medium in 2016 when blogging was my hobby. A few months later, I realized the monetary

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How Video Consumption Is Changing in 2024 [New Research]

Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever.Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever. If consumer connection and engagement are your goals, you must stay on top of

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What is a Marketing Plan & How to Write One [+ Examples]

One of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short story, is simply reading more examples. (I also recommend taking a long walk; you’d be surprised.)One of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short

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Instagram Productivity Hacks That Actually Work For Me

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Want to succeed on Instagram but struggling to see success and meet your business

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