Tag Archives: Major

AI Experiment: Hacking HubSpot Chat to Improve the Customer Experience

We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way.We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key Outcomes:

Read More

The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]

“I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI news. He’s a product SEO here, and he sounds like he needs a hug. “I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack

Read More

How I Write SMART Goals and Make Them a Reality

When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks.When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. Despite working tirelessly to achieve my goals of booking clients and expanding

Read More