Category Archives: Marketing

The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]

“I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI news. He’s a product SEO here, and he sounds like he needs a hug. “I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack

Read More

WordPress Affiliate Marketing Maximize Your Profits: With the Best Hosting

In the ever-evolving landscape of digital marketing, WordPress affiliate marketing has emerged as a powerful avenue for generating income, allowing individuals and businesses alike to monetize their online presence. However, the success of any affiliate marketing venture hinges significantly on the performance and reliability of the hosting service you choose. Enter WPfastserver.com—a platform that stands

Read More

The Best AI Search Engines to Try in 2024

Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.”Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a

Read More

9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product development

Read More

4 Clever Olympics Marketing Campaigns [+Top Takeaways]

Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years. Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years.  As the Paris Olympics

Read More

How to Write a Press Release

In today’s world, brands have to generate their own buzz with press releases. Consumers aren’t waiting for the daily newspaper anymore to get their news.In today’s world, brands have to generate their own buzz with press releases. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning the latest headlines

Read More

8 Copywriting Hacks Backed By Science

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my marketing career as a junior community marketer. I should have been

Read More

Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]

Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service.Recently, I noticed that every time I Google a product or service I want to buy — let’s

Read More

How I (Easily) Make Perfect Content Calendars in Google Sheets

I‘m far from the most organized marketer you’ll ever meet — but I‘m working on it! In my quest to become a more organized person, I’ve discovered something super helpful — I can make content calendar templates in Google Sheets.I‘m far from the most organized marketer you’ll ever meet — but I‘m working on it!

Read More

“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur

This week’s Masters in Marketing is near and dear to my heart, if not my taste buds.This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized Chicagoan, it is my duty and honor to introduce you to one of the city’s most disgusting — and

Read More